Prime central London is having a comeback moment

Throughout the pandemic period, London properties have not lagged behind properties in regional cities. Within London, prime central has been notably slow.

Why?

Traditionally speaking, the prime central London market has a higher exposure to cash-rich international investors. The premium pricing also means that the pool of local demand is not as robust as the markets in zones 2 and 3.

So when the international investors leave, it hits prime central the hardest.

But now, monied investors from places like Russia, the Middle East, France and Hong Kong are ready to resume shopping. Dominic Agace, Chief Executive of the agency Winkworth says “We are likely to see six to seven per cent growth next year. The country markets will continue at a lower rate, driven by lack of supply, at around four to five percent.”